Hey there! I’m Ellen Nichols — I’ve been in marketing for over 18 years (yep, before Reels were a thing and when we still used Facebook to poke people 😅). A few years ago, I became a licensed agent myself… and before I knew it, other agents were constantly asking, “Can you just help me with my social media?”

It started with coffee shop meetups, brainstorming sessions, and creating content for local agents who just wanted to show up online without the overwhelm. That’s when I realized — this wasn’t just a side thing… it was a full-blown passion.

I created The Simple Agent because I know firsthand how hard it can be to juggle showings, contracts, and trying to figure out what to post on Instagram. I wanted to make marketing simple — and give real estate agents the tools, templates, and ready-to-go content they need to stay consistent, attract leads, and actually enjoy showing up online again.

Now, I get to help agents all over the world build standout brands, grow their businesses, and finally ditch content stress for good.